Marketing Strategy
A marketing strategy is a comprehensive plan of action designed to promote a product, service, or brand to a target audience. It outlines the goals, target market, messaging, and tactics to be used in order to achieve specific marketing objectives. A well-defined marketing strategy helps businesses effectively allocate resources, make informed decisions, and create a cohesive approach to reach and engage customers. It takes into account market research, competitive analysis, and an understanding of customer behavior to guide the development and execution of marketing campaigns.