Pay-per-click
Pay per click (PPC) is an advertising model where advertisers pay each time a user clicks on one of their ads. It is a popular form of online advertising, especially for businesses that want to reach their target audience quickly and efficiently. With PPC advertising, businesses can bid on specific keywords or phrases related to their products or services, and their ads will appear at the top of search engine results pages (SERPs) when users search for those keywords.